Ashley Herrera – A Visionary Who Pursued Her Vision

Ashley Herrera, a native of Dallas, had a fascination with clothing and shoes from a very early age. She taught herself to sew and was drawing creatively by the age of 7. Ashley's continued search for unique fabrics and textiles enticed her to piece together an array of ideas, which she would later spend hours revealing to others, including family and friends.

By the age of 15, Ashley became an active runway model, and her interactions with designers, makeup artists, and business professionals became intriguing. Determined to refine her skills and pursue her dreams, Ashley went on to study Fashion Design at the Art Institute of Dallas, completing her degree at the top of her class in less than 2 years.

Amongst the obstacles that many students faced during the Covid-19 pandemic, Ashley was adamant about learning the skills of shoe designing and set off for Los Angeles, CA to attend The Fashion Institute of Design and Merchandising. There, she received an additional degree in Footwear Design, again at the top of her class in less than 2 years.

During her studies, Ashley's talents and creativity were noticed by many, including Dallas-based Shoe Designer Yosi Samra. Yearning to return to Dallas, Ashley contracted with Mr. Samra as his Lead Shoe Designer for children's and women's footwear. Today, many of her designs, including young girls' boots, sandals, and sneakers, are top sellers and are featured online, as well as in Neiman Marcus and Nordstrom's. It was obvious that her creations, combining style, color, and textures, were popular nationwide.

In 2022, Ashley had a whole new vision of designing for a sport that she is very passionate about: Women's Golf Apparel. Vibrant, classy, and flattering, yet comfortable, sustainable, and highly performable. Leveraging years of research on women's golf apparel to transform the game as we know it, this is just the beginning of what promises to be a fashionable empire in the making, strongly rooted in artistic and aesthetic experiences.

"I'm designing for that fashion-forward woman who appreciates innovative details in high-performance clothing. I want women to feel confident and polished on the green, enjoying a round of golf while feeling empowered in a versatile outfit – Ashley Herrera."