The story behind Ashley Herrera
LUXURY IN MOTION.
Ashley Herrera Luxury Activewear is a Texas-designed luxury performance brand created for women who expect more from what they wear. Blending refined tailoring, feminine details, and technical performance, each collection is designed to move effortlessly from the course to the court and beyond.
Founded by designer Ashley Herrera, the brand brings a fashion-driven perspective to women’s activewear. With a background in fashion and footwear design, Ashley approaches each collection through a designer’s lens—focusing on proportion, fabrication, fit, and the distinctive details that elevate performance apparel beyond the expected.
From private country clubs and luxury resorts to everyday life, Ashley Herrera is designed for women who want performance without compromising style.
FOUNDER & DESIGNER
DESIGNED WITH A FASHION
POINT OF VIEW
Founded by designer Ashley Herrera, the brand grew from a vision to bring a more refined, fashion-driven perspective to women’s performance apparel.
With a background in fashion and footwear design, Ashley combines elevated styling, thoughtful fit, and performance functionality to create pieces designed to move effortlessly from course to court and beyond.
Performance apparel should perform beautifully and look exceptional doing it.
DESIGNED FOR THE WAY WOMEN MOVE
From early tee times and afternoons on the court to the clubhouse and beyond, Ashley Herrera brings a fashion-first perspective to performance apparel.
GOLF · TENNIS · PICKLEBALL · RESORT